Synthroid Delivers is a new program, launching this year, that delivers Synthroid directly to a patient’s home: eliminating the risk of substitutions at the pharmacy, and making the process of receiving Synthroid easy and straightforward for the patient. For the creative on this “mini-launch”, we joined forces with Patients and Purpose to create the tracker concept. The concept was meant to mimic the appearance of a shipping tracker, and show both patients and HCPs how simple and use-friendly this new program is. The arrow look and feel brings propulsion and speed into the viewer’s mind, without the need for specific language in the copy.
