This was a pitch winning concept for an oncology drug. We wanted to visualize getting the patients further in their treatment journey, and we wanted these moments to be celebratory and full of joy. Since this is a purpled hued cancer drug administered by IV, we used the IV tubing as a visual element to demonstrate the pathway that the patients were taking.. The line “Arriving at _____” signals their point of arrival; their moment to celebrate.
Final visual, as presented to the clients.
Final visual as presented to the clients.
Early mockup, featuring a google style drop point as part of the tubing.
Train stop skinning tactical concept
Train skinning tactical concept