In 2019 Repatha lowered their price by 60% and launched their new “Lower Together” campaign. For the AHA convention that year, we decided to do an arrow sculpture garden with installed flip disc panels. The flip discs displayed four animations that I created, which played out the four main concepts behind Lower Together: lower LDL-C, lower risk, lower hassle, and lower cost. Additionally, when someone walks up to the panel, it displays their silhouette in the discs, making for a fun, interactive installation.
A series of discs flips to black or white to form the animation, making a flurry of motion and audible clicks with every movement
When someone steps up to the panel, the animation is dispersed, and they can see their image in the flip discs.
On the backs of the panels we installed important safety information.
