We were tasked with designing a new HCP campaign for a launch brand that tackled eyelash mites. We created a character who acted as a spokesperson and as a mini-superhero. The campaign delighted the clients and ended up disrupting an HCP market that turned out to be in severe need of a dose of creativity.
Our conference booth featured giant 3D lashes, a motion tracking game and a statue of our hero to pose with, garnering an outsized amount of attention based on our footprint and placement in the space.
