Hype video created to give a sneak peak of our new campaign

LATL unbranded educational website

Look At the Lids was an unbranded campaign, prepping the market for a new drug for Demodex Blephoritis (eyelash mites). We wanted to encourage doctors to look out for these little buggers through one simple practice: having their patients look down. That’s why we positioned our messaging directly on the eyelids of real DB patients.