Diana Kelley-Lurio

This campaign was mine from conception. Geographic Atrophy (GA) is an eye condition that can lead to blindness if not caught early. This highly science focused campaign has the challenging job of encouraging ECPs to be the first line of defense by doing scans beyond surface level exams before it’s too late to intervene. We were also tasked to be an educational campaign, teaching these ECPs what to look for.

The idea as you see it below is to get GA literally on the doctor’s radar. To show this we layered radar on top of various eye scans, showing radar “blips” at the biomarkers (early signs of GA). Using forced perspective, a space-like ambiance, and the established IZERVAY branded rainbow, to create an engaging visual.