For The Fighters was the patient facing rebrand for an on-demand Parkinson’s drug. We wanted to speak directly to the fight people with Parkinson’s lived with every moment of their lives. Specifically those who still pursued their passions, despite the difficulties in doing so. For this CTV spot, I fought tooth and nail to get real PD patients in the leading roles, despite the misgivings that many had. Casting and working with these patients ended up being an incredible experience, and we’re so proud that we can tell their powerful stories.
