Below are clips from a video celebrating the 10-year anniversary of the Eliquis trial, Aristotle. Since the name “Eliquis” was inspired by the word “liquid”, the visuals were meant to have a liquid quality. While Aristotle 10 uses a previously established color palette, I was free to create unique branding guidelines beyond this for the logo and accompanying video. These embraced liquid movement and the cloud-like texture of the orange/plum gradients.
Intro sequence clip
Animated logo
Mid-video animation